Black Friday is traditionally all about shopping, but what if it was about something that could actually make a difference in the world? (Not that buying a new TV or iPhone isn’t pretty life changing, obviously.)
Funny or Die and The Collective PAC have launched a new fundraising campaign to “Reclaim Black Friday,” hoping to use the day to support black politicians.
Stars including Yvette Nicole Brown, Meagan Good, Dulé Hill and Metta World Peace are on hand for the PSA, with Good pointing out that, despite the day being synonymous with retail, “the main two words contain our pigmentation and the classic Ice Cube buddy film” — so it’s about time the holiday was reclaimed from the shopaholics.
Good also notes that “90 percent of the elected officials in this country are white — not even 90 percent of the country is white.” Political strategist Carri Twigg notes that such underrepresentation “means there’s a lot of people making a lot of decisions that don’t really understand the needs of the black community.”
“Instead of waking up early to get that out of date flatscreen,” Brown says, “Your money could help recruit, train and fund qualified black candidates.”
That sounds a lot more meaningful than wrestling a stranger to the ground for a discount Xbox, right?